Work of Devotion

“Quality has no time limit
but is a work of devotion.”

— Mert Alas

A journey towards a gin never seen, felt or tasted before. 

Crafted with passion and made for pleasure. An act of love, life and art. 

Obsession with every detail. Precision in distillation. Curiosity in cask. Devotion to taste.

BOTANICAL
ABSOLUTES
Each botanical is distilled individually, at its pinnacle of expression, using the most precise methods to capture its absolute best. The final composition is then rested in carefully selected oak casks for richness, smoothness and complexity.
Keep
Obsession with every detail. Precision in distillation. Curiosity in cask. Devotion to taste.
A decade of exploration into botanicals, wood and time.
A Study
of Casks
A decade of exploration into botanicals, wood and time. Each cask reveals something different: structure, warmth, texture.

From the 71-night assemblage of Eau de Nuit to the darker woods of Eau de Minuit, the pursuit remains the same — complexity and smoothness, with the botanicals at the heart of the liquid.
The Queen
of the Night
A fleeting floral phenomenon, known for its intensely seductive scent. Its absolute brings the final touch to Seventy One.

“Our curiosity has led us down an uncharted path.”

— Steve Wilson, Master Distiller

SEVENTY ONE IS FORMED BY THE DISTILLATION OF EACH AND EVERY BOTANICAL SEPARATELY, AT THEIR PINNACLE OF EXPRESSION, WITH THE MOST PRECISE METHODS, TO GET THEIR ABSOLUTE BEST AND GENTLY RESTED IN CASKS OF OAK FOR RICHNESS, SMOOTHNESS AND COMPLEXITY.

DAMASK
ROSE
Floral depth that feels both Velvety and refined.
GRAPEFRUIT
PEEL
Bright and incisive, with a vivid citrus bitterness that cuts through richness and brings definition.
TONKA
WOOD
Warm, rich and quietly addictive, bringing notes of vanilla, spice and toasted sweetness.
PEDRO XIMENEZ
CASK
Deep and decadent, lending layers of dried fruit, dark sweetness and a lingering, oak-softened richness.

“DEVOTION
TO TASTE AND
A STUDY OF CONTRASTS”

A pursuit of balance between botanicals and wood. Bold, complex and dramatically smooth. As artistic as it is aromatic.

A WORK OF ART

Designed by Mert Alas, the bottle was conceived as a pillar of cut glass, inspired by Art Deco and his lifelong collection of crystal decanters and stemware.

An octagonal base. Bevelled shoulders. A black metal cap. The façade draws on the codes of haute perfumery.

The seal depicts Krotos, bearing the Queen of the Night beneath a sickle moon — an emblem of music, pleasure and the night.