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seventy one gin

A perfect expression of botanicals and wood. Bold. Complex. dramatically smooth. Liquid gold as warm and exotic as the rush of the first sip.

A new symbol of the night.

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SEVENTY ONE Gin is a relentless journey through perfection, crafted to exalt the senses.
A work of devotion to achieve the finest balance between botanicals & wood.
SEVENTY ONE’s dramatically smooth liquid gold leaves an indelible mark, evoking the seduction of the night.

Crafted with passion AND made for pleasure. IT’S AN ACT OF LOVE, LIFE AND ART.
AN ODE TO THE NIGHT.

Discover a Work of Devotion

“PERFECTION IS
NEVER A DESTINATION,
IT IS A RELENTLESS
DEVOTION”

Mert Alas ventured into undiscovered territory
WHEN conceiving SEVENTY ONE gin.

Amidst the hallowed gin-making traditions, Alas’ natural instinct to challenge the status quo HAS CREATED A SPIRIT that transcendS 
BOTH convention AND boundaries. This imaginative ESSENCE is 
captured in every bottle.

“For me, SEVENTY ONE is about reconstructing the idea of what gin means today. I am obsessed with masterful creations that hold a sense of mystery and beauty. SEVENTY ONE is not a spontaneous beauty. It is a carefully meticulous beauty.”

— Mert Alas

Seventy One Society

Destinations

THE MOST EXCLUSIVE PLACES TO EXPERIENCE OUR GIN

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Serves

THE ART OF HAUTE-COCKTAIL

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Collaborations

IN PURSUIT OF THE EXTRAORDINARY

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Night

A PRELUDE TO NOCTURNAL PLEASURES

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